Marc Palmer

With over 20 years in the car industry, Marc has rich experience of buyers, their activities, motivations and experiences. From the brands they consider to the various models on their shortlists – be they performance cars, old school classics, humble hatchbacks or the latest electric vehicles, he uses this data to help the auto sector and policy makers understand the car market. Marc has a particular focus on the digitalisation of car buying and the automotive industry, and on accelerating electric car adoption.