Speaker
Klaus Maier
Geschäftsführer, Klaus Maier Consulting
The former, long-standing China boss of Mercedes-Benz and sales and marketing manager of the van division has been working since 2020, among other things, as a strategic consultant and mobility strategist for the automotive industry as well as an Asia/China expert and keynote speaker
Klaus Maier auf der Bühne 2024
International
- Berlin14. November 202414:45 - 15:00 Uhr
China as a trendmarket: How disruption in China is affecting Europe
Why Chinese car manufacturers are currently leading in electric vehicles while western automotive brands are losing their market position in China. An examination of the winners and losers in the Chinese automotive market and the strategic responses that the European automotive industry and car dealerships must provide in response to these disruptive changes.
DIE KONFERENZ
FÜR DIGITALE
TRANSFORMATION
IM AUTOMOTIVE
BUSINESS. IN BERLIN.
HOME OF
MOBILITY
13.&14.
NOV.24