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Opening with Ajay Bhatia
money & mobility LIVE: Financing Strategies That Pay Off
Live podcast from the money & mobility series—directly on the mo:re stage! Discover how financing can become a true profit driver. While many dealers still view financing and leasing as a side business, innovative players have long …
Live podcast from the money & mobility series—directly on the mo:re stage! Discover how financing can become a true profit driver. While many dealers still view financing and leasing as a side business, innovative players have long recognized the enormous profit potential here. But how do you unlock it properly? Which strategies really work? And how can you boost both customer satisfaction and profit margins at the same time? In this interactive live format, industry experts from automotive retail and banking discuss proven, hands-on approaches. We’ll also share exclusive insights from our latest financing study, providing a clearer picture of what car buyers truly need when it comes to financing. Dive deep into the world of automotive finance and gain practical, forward-thinking, and immediately actionable ideas for greater profitability.
Moderator: Christian Schröder (mobile.de)
Guests: Roman Heinrich (Creditplus), Matthias Prusseit (Autowelt Prusseit)
What's hot? Award – The Award for the Most Innovative Software Solutions in Automotive Retail
We’re searching for the “hottest” digital tool for automotive retail!
Software, tools, platforms—there are countless solutions out there, with new ones emerging all the time. Technological progress is rapid …
We’re searching for the “hottest” digital tool for automotive retail!
Software, tools, platforms—there are countless solutions out there, with new ones emerging all the time. Technological progress is rapid, and the market often feels like a jungle.
With the What’s hot? Award, we aim to provide guidance for the automotive trade: Which solutions truly move the industry forward? Which ideas make processes more efficient, customers happier, and businesses more successful? The pitches and live voting will take place on stage at mo:re—and you get to help decide!
Our jury: Christin Schink (mobile.de), Andreas Weeber (Weeber Mobility Group), Michael Skule Langbehn (Süverkrüp Group), Frank Motejat (Autohaus Mothor)
Retail Stage
Julia Riethmüller
Chief Sales Officer – mobile.de
Seamless Selling: The Art of a Connected Online-Offline Customer Journey
The supreme discipline in digital retail: merging online and offline into a truly seamless customer journey. While customers today naturally switch between digital touchpoints and the dealership, many retailers still struggle with breakpoints, data …
The supreme discipline in digital retail: merging online and offline into a truly seamless customer journey. While customers today naturally switch between digital touchpoints and the dealership, many retailers still struggle with breakpoints, data silos, and redundant processes. This panel reveals how the customer journey really works—and how you can ensure that every transition between online and offline brings your customers closer to a purchase. Learn how leading dealerships master this connection and discover tools that turn fragmented touchpoints into a profitable, end-to-end customer experience.
Moderator: Philipp Brechler (mobile.de)
Guests: Eva Kellershof (FinTech & Mobility Consultant), Jonathan Büttner (Kunzmann Group dealership), Karsten Lorenzen (Krüll dealership)
US Marketing Secrets: Competing in the Age of Acceleration
Consumer expectations and behaviors are shifting faster than ever, fueled by digital innovation, AI, and new disruptors reshaping the global market. Troy Spring, one of the leading US automotive marketing experts, reveals the revolutionary …
Consumer expectations and behaviors are shifting faster than ever, fueled by digital innovation, AI, and new disruptors reshaping the global market. Troy Spring, one of the leading US automotive marketing experts, reveals the revolutionary strategies that make all the difference and confronts the realities of disruption—how evolving buyer behaviors, AI technology and the changing media landscape are rewriting the rules of automotive retail. Troy Spring delivers concrete strategies and provides a clear framework for blending traditional and digital media, aligning operations with modern consumer expectations, turning the AI disruption into an opportunity, and building a competitive edge that allows dealerships to thrive in this new era of extreme acceleration.
The Digital Edge: How Top Dealers Maximize Their Online Reach
The rules for digital reach are changing rapidly: while Google continually updates its algorithms, Meta is revolutionizing the social commerce landscape, and AI tools promise a whole new level of personalized customer engagement …
The rules for digital reach are changing rapidly: while Google continually updates its algorithms, Meta is revolutionizing the social commerce landscape, and AI tools promise a whole new level of personalized customer engagement. How can car dealerships keep track? Which platforms still work? Where do successful dealers invest their marketing budgets? And how can you stand out from the crowd without breaking the bank? Hear from dealers who are already leveraging tomorrow’s digital trends today—from innovative social media strategies to optimized SEO and platform performance. This panel is for anyone looking to strategically expand their digital reach.
Moderator: Martin Achter (kfz-betrieb)
Guests: Robert Friebel (Schneider Group), Denis Gessler (Beresa), Dr. Benedikt Maier (IfA), Mike Mayr (Feser Graf)
Survive or Thrive: Growth Strategies in a Consolidating Market
While European retail giants expand into the German market, local dealers are fighting to hold their ground. Who will survive — and who will dominate? Which strategies do Germany’s top 100 dealers pursue, and which of those actually …
While European retail giants expand into the German market, local dealers are fighting to hold their ground. Who will survive — and who will dominate? Which strategies do Germany’s top 100 dealers pursue, and which of those actually lead to success?
Hear from frontrunners in the trade: How do successful acquisition strategies work? Which niche positions are truly defensible? And where are the opportunities when the big players arrive? A panel on survival strategies, growth ambitions and the art of not just surviving but winning in a consolidating market.
Moderator: Ralph Meunzel (autohaus.de)
Panelists: Burkhard Weller (VAD), Prof. Dr. Stefan Reindl (IfA), Heinz‑Dieter Tiemeyer (Tiemeyer Gruppe), Lasse Tatan (Procar Automobile), Franz Hirtreiter (AVP Plattling)
Cross‑Border Mastery: European markets as a growth engine for cars, vans & trucks
Why do some dealers make money on EVs and diesels — while others lose? How can you win in passenger cars, vans and commercial vehicles across borders? This panel brings together experienced exporters and cross‑border dealers to map the …
Why do some dealers make money on EVs and diesels — while others lose? How can you win in passenger cars, vans and commercial vehicles across borders? This panel brings together experienced exporters and cross‑border dealers to map the real margins, identify the fastest‑moving markets and surface concrete success factors for cross‑border trade (CBT). After a short pan‑European market overview with key numbers and trends, practitioners will discuss CBT dynamics across cars, vans and trucks, explain how export/import has changed compared with 5–10 years ago, and highlight product‑ and region‑specific demand signals (which markets move which vehicle types). The session closes with practical success factors — sourcing, pricing, compliance, logistics and partner selection — and actionable learnings and takeaways for an international dealer audience. Confirmed speakers include Rolf Westgeest (CEO, Eurostocks), René Mackaay (Owner, EUROPE‑VANS.COM & Vomac Vastgoed BV) and Jens Larsen (Owner of AB Mobility Denmark), with additional perspectives from Germany and Eastern Europe.
Moderator: Rolf Westgeest (Eurostocks)
Guests: René Mackaay (EUROPE‑VANS.COM & Vomac Vastgoed BV), Jens Larsen (AB Mobility Denmark)
Smart Analytics: Data-Driven Success Strategies for Dealerships
Dealerships have never had access to more data than they do today. But data alone doesn’t make you smarter—it needs to be contextualized, intelligently linked, and, wherever possible, automatically analyzed. The days of gut-feeling …
Dealerships have never had access to more data than they do today. But data alone doesn’t make you smarter—it needs to be contextualized, intelligently linked, and, wherever possible, automatically analyzed. The days of gut-feeling decisions on pricing or purchasing are over. In highly dynamic, technology-driven markets, competitive advantage can no longer be achieved by intuition alone. The key questions: Which KPIs truly determine success? How can isolated numbers be turned into actionable insights? And what technical requirements and skills do teams need for data-driven decision making? mobile.de provides insights into new analytics tools, while pioneering dealers demonstrate how they successfully manage the data flood and systematically optimize their processes.
Moderator: Nikolai Wichert (mobile.de)
Guests: Paul Rosier (Rosier Holding), Sebastian Rother (Nord-Ostsee Automobile), Kurt Weinrich (Beresa)
Pause & Umbau
12:45 - 13:30 Uhr
Market Stage
Annekaryn Ranné
Functional Lead B2B Market Research – mobile.de
Europe at a Crossroads: Prosperity, Growth, and Competitiveness
Germany is facing one of its greatest economic challenges: the Handelsblatt Research Institute is once again forecasting a decline in the economy by 0.3 percent. While other regions are pulling ahead, Germany risks losing its growth potential. The new …
Germany is facing one of its greatest economic challenges: the Handelsblatt Research Institute is once again forecasting a decline in the economy by 0.3 percent. While other regions are pulling ahead, Germany risks losing its growth potential. The new government promises a €500 billion investment package and structural reforms. But is that enough? Which specific levers need to be activated now: reducing bureaucracy, accelerating planning processes, affordable energy, tackling the skills shortage, or tax relief? Leading economic experts will discuss the reality behind political promises: Can we safeguard prosperity without sacrificing our European values? And how can German entrepreneurs succeed in this challenging environment?
Moderator: Benedikt Middendorf (Deloitte)
Guests: Alexander Hirschfeld (Start-Up Association), Bert Rürup (Chief Economist, Handelsblatt)
Between Crisis and Transformation: Germany’s Automotive Industry Under Pressure
Germany’s automotive industry is facing a “perfect storm”: Mercedes is reducing its sales areas by one fifth, suppliers are threatened by a wave of insolvencies with up to 50 percent more bankruptcies, and German manufacturers are …
Germany’s automotive industry is facing a “perfect storm”: Mercedes is reducing its sales areas by one fifth, suppliers are threatened by a wave of insolvencies with up to 50 percent more bankruptcies, and German manufacturers are losing dramatic market share in China—on top of an expected further 2 percent drop in production. The entire value chain—from manufacturers and suppliers to retailers—is struggling with the consequences. The most important German industry associations speak plainly: What strategies are manufacturers pursuing? How are sales experiments and production declines impacting retailers? This is a panel without sugarcoating—for all dealers who want to understand where the industry is heading and how they can benefit.
Guests: Andreas Rade (VDA), Imelda Labbé (VDiK), Thomas Peckruhn (ZDK)
Reality Check Consumers: Between Tradition and Transformation
Is the German people’s favorite “toy” undergoing a fundamental transformation? 84 percent of Generation Z still feel emotionally connected to their vehicle. Yet the car is changing radically: new drivetrains, digital services, and constant connectivity …
Is the German people’s favorite “toy” undergoing a fundamental transformation? 84 percent of Generation Z still feel emotionally connected to their vehicle. Yet the car is changing radically: new drivetrains, digital services, and constant connectivity are becoming standard. At the same time, mobility itself is fundamentally shifting—from classic ownership models to micromobility and sharing concepts. What does this double transformation mean for the automotive trade? How do you sell emotions in a digitalized automotive world? What kind of advice do customers need when navigating between software features and classic car values? Leading trend and market researchers analyze the new automotive DNA.
In conversation: Albert Waas (BCG), Andreas Kurtz (Hyundai Connected Mobility)
Transformation in SMEs — Insights from edding Group CDO Fränzi Kühne
Fränzi Kühne, Chief Digital Officer at edding, talks with Alina Hückelkamp about digital transformation at edding: How does change succeed in medium-sized companies, what challenges and opportunities arise, and how can employees …
Fränzi Kühne, Chief Digital Officer at edding, talks with Alina Hückelkamp about digital transformation at edding: How does change succeed in medium-sized companies, what challenges and opportunities arise, and how can employees, company culture, and decision-making processes be successfully brought along? Using concrete learnings, she offers practical impulses that can be directly applied to the automotive trade. Afterwards, you’ll have the opportunity to ask your questions directly to Fränzi Kühne in the Q&A session.
In conversation: Fränzi Kühne (edding), Alina Hückelkamp (of Unicorns&Lions)
Mobility Makers: Rethinking Mobility for Real
While others are still talking about mobility, these pioneers are making it happen: public transport operators revolutionizing the public transit experience, car dealers developing stylish mobility hubs with co-working spaces, and mayors designing …
While others are still talking about mobility, these pioneers are making it happen: public transport operators revolutionizing the public transit experience, car dealers developing stylish mobility hubs with co-working spaces, and mayors designing livable cities. Here, mobility isn’t just theorized—it’s lived. How does accessible and affordable mobility really work? What distinguishes urban solutions from rural concepts? What role do digital services play in enabling seamless transitions between different modes of transport? And how can car dealers not only benefit from these developments, but actively help shape them?
Moderator: Christian Cohrs
Guests: Anna-Theresa Korbutt (hvv), René Braun (NAVIT), Sebastian Olenyi (Mobilitäshaus Berlin)
The Power of Partnerships: Strategic Collaborations as the Key to Transforming the Automotive Industry
Mercedes is partnering with Google, BMW with Microsoft, and leading manufacturers and suppliers are entering into collaborations for open software development. The new MHP study “The Power of Partnerships” proves: It’s no longer just about …
Mercedes is partnering with Google, BMW with Microsoft, and leading manufacturers and suppliers are entering into collaborations for open software development. The new MHP study “The Power of Partnerships” proves: It’s no longer just about tech alliances in the product, but about the entire value chain—from aftersales services and AI integration to enterprise IT modernization. Following exclusive input from the study, representatives from industry, trade, and platform businesses will discuss: Which alliances work? Where are new dependencies emerging? And how are German players positioning themselves in a global partnership game between tech giants and automotive companies?
In discussion: Augustin Friedel (MHP), Philipp Arbter (mobile.de)
China Disruption: How the East Is Conquering the Automotive World
The speed of development among Chinese car manufacturers like BYD, XPeng, and Changan is unprecedented: While European manufacturers are still busy with strategic planning, Chinese brands are conquering new markets at breathtaking …
The speed of development among Chinese car manufacturers like BYD, XPeng, and Changan is unprecedented: While European manufacturers are still busy with strategic planning, Chinese brands are conquering new markets at breathtaking speed. Insiders with decades of China experience and the new entrants themselves speak plainly: How quickly is everything really changing? What can European manufacturers and dealers learn from the Chinese pace? And how do you position yourself when the East overtakes the West?
For everyone who wants to understand what the new world order of the automotive industry looks like.
Moderator: Don Dahlmann
Guests: Klaus Maier (Klaus Maier Consulting), Ian Plummer (Autotrader), Patrick Schulz (BYD)
From Pain Point to Profit Center: E-Mobility at a Turning Point
While in 2024 headlines were still dominated by used car “graveyards” full of EVs, a trend reversal is now emerging. New government, new providers, new technologies: How do political decisions, improved ranges, and falling battery costs …
While in 2024 headlines were still dominated by used car “graveyards” full of EVs, a trend reversal is now emerging. New government, new providers, new technologies: How do political decisions, improved ranges, and falling battery costs affect the market? What role do Chinese manufacturers and the price war in the new car market play? And how can dealers successfully position themselves between Tesla’s direct sales and traditional OEMs? Germany’s EV pioneers and winners of the “Golden Battery” share their strategies: from employee training and smart used car concepts to new service areas. Plus: The latest market data reveal where real opportunities lie.
Moderator: Malte Mehler
Guests: Juliane Reimer (NOW GmbH), Ove Kröger (Doc Tesla), Nicole Gwenner (Kuhn&Witte), Sascha Schmitz (Autozentrum Schmitz), Stefan Moeller (nextmove)
Tech Stage
Christin Schink
Chief Product Officer – mobile.de
Behind the Scenes: How mobile.de Makes AI the Standard
While most German companies are still debating AI-first strategies, mobile.de is already living it: Before any action, employees and managers ask themselves whether an AI could solve the task better than a human. The result? An in-house LLM …
While most German companies are still debating AI-first strategies, mobile.de is already living it: Before any action, employees and managers ask themselves whether an AI could solve the task better than a human. The result? An in-house LLM and AI use cases in every department—from HR and Finance to Product Development. Christin Schink, CPO of mobile.de, offers exclusive insights: How do you ensure that AI doesn’t remain just a tech project, but becomes part of the company’s DNA? Which concrete use cases have already delivered measurable success? And how do you achieve the cultural transformation to an AI-first company? From vision to execution—an honest look behind the scenes of an AI transformation. For everyone who wants to understand how AI truly becomes a competitive advantage.
Future Ready 2030: AI, Business & Society in Transition Age of Transformation – Between Chaos and Opportunity
The future is not fate, but a task to be shaped. Between new beginnings, anxiety, and radical transformation, my talk looks at the most important developments for 2025. What signals can we already see today, and what …
The future is not fate, but a task to be shaped. Between new beginnings, anxiety, and radical transformation, my talk looks at the most important developments for 2025. What signals can we already see today, and what profound impacts and opportunities for business, society, and our relationships can we expect?
AI Update: The most important developments in AI and their effects on business, work, and leadership.
AGI (Artificial General Intelligence): What is AGI, where do we currently stand, and what does it actually mean if we create something more intelligent than humans?
AI Companion: Why do we increasingly trust artificial intelligence as a life advisor, and what does this mean for our relationships?
Humanoid Robots: Where are we now? How will the introduction of humanoid robots change our lives and work?
Quantum Computing: What is it, and in which areas can we expect radical acceleration due to quantum computing?
Alina Hückelkamp is appearing for the third time as a keynote speaker at the mo:re conference. She is a psychologist and strategist as well as co-founder and CEO of Unicorns&Lions (U&L), an owner-managed consulting studio for transformative strategies in an age of radical change. U&L helps ambitious companies rethink brands, products, and business models—enabling them to outgrow themselves. To achieve this, Alina and her team combine strategic foresight with creative power, developing unique solutions that move people—inside and out.
AI in Action: Best Practices from German Car Dealerships
Voice bots for customer calls, automated appointment scheduling, AI-powered image creation, personalized customer communication, and intelligent vehicle valuations—there are now many AI applications available for car dealerships. The latest ZDK/IfA …
Voice bots for customer calls, automated appointment scheduling, AI-powered image creation, personalized customer communication, and intelligent vehicle valuations—there are now many AI applications available for car dealerships. The latest ZDK/IfA study provides an overview. In addition, pioneering dealers share their practical experiences: Which tools deliver real ROI? How do voice bots work with manufacturer interfaces? What can AI assistants actually accomplish in day-to-day operations? And which applications fail in practice? Plus: How do you motivate teams to use AI, and what new skills do employees need? Concrete recommendations for anyone who wants to successfully establish AI in their dealership.
Moderator: Sabine Lembke (mobile.de)
Guests: Alexander Kropf (Glinicke Gruppe), Prof. Dr. Benedikt Maier (IfA)
Lead Intelligence: How Leading Car Marketplaces Make Quality Measurable
What distinguishes a hot lead from digital noise? While millions of inquiries are processed daily on Europe’s largest car marketplaces, the platform pioneers have already reached the next level: intelligent real-time qualification. Ian Plummer …
What distinguishes a hot lead from digital noise? While millions of inquiries are processed daily on Europe’s largest car marketplaces, the platform pioneers have already reached the next level: intelligent real-time qualification. Ian Plummer from Autotrader, Paul de Vries from Marktplaats, and the experts from mobile.de present the current state of technology: Which data points reveal genuine buying intent? How do modern scoring algorithms work? And which tools and technologies enable leading platforms to turn quantity into quality? A technical deep dive into the future of lead management—for everyone who wants to understand how state-of-the-art qualification works today and will become even better tomorrow.
Guests: Paul de Vries (Marktplaats), Ian Plummer (Autotrader), Ajay Bhatia (mobile.de), Christian Gisy (OLX)
Conversion Champions: German Dealers and Their Lead Success Recipes
While some stop at lead conversion, others achieve real breakthroughs. What are they doing differently? Successful German car dealers open their books and reveal how to get the most out of every lead. From the first response to closing the deal: Which …
While some stop at lead conversion, others achieve real breakthroughs. What are they doing differently? Successful German car dealers open their books and reveal how to get the most out of every lead. From the first response to closing the deal: Which processes really work? How do you motivate teams to consistently follow up? Which CRM systems and tools pay off? And how do you turn every employee into a lead expert? Concrete strategies, proven systems, and the right mindset—straight from practice, for practice. The result: measurable success and the secrets of Germany’s lead conversion champions.
Guests: Sven Arnegger (Schneider Gruppe), Paul Rosier (Rosier Holding), Maximilian Armbrecht (Hotz & Heitmann), Andreas Jerchel (Hirschvogel)
Code is King: How SDVs Are Reprogramming the Automotive World
The car is becoming a computer on wheels: By 2030, 95% of all new vehicles will be Software Defined Vehicles. Chinese manufacturers like Changan are revolutionizing the market with over-the-air updates, while tech giants such as Qualcomm and Google …
The car is becoming a computer on wheels: By 2030, 95% of all new vehicles will be Software Defined Vehicles. Chinese manufacturers like Changan are revolutionizing the market with over-the-air updates, while tech giants such as Qualcomm and Google are building the infrastructure. But what does this mean for dealers and manufacturers? How does the business model change when software becomes more important than hardware? What new services will emerge? Get exclusive insights from the pioneers of the software revolution: from China’s SDV strategy and Qualcomm’s chip innovation to Google’s cloud infrastructure. Plus: How German companies are preparing for a software-driven future. For everyone who wants to understand how the car business is shifting from hardware sales to software services.
Moderator: Don Dahlmann
Guests: Heiko Huettel (HARMAN)
Masterclasses
Leasing Insights & Playbooks — User Data, Dealer Cases, Practical Levers
Join a hands‑on masterclass led by Dominik Heinrich (Senior Key Account Management — Leasing, mobile.de). We start with exclusive insights into the latest user data and trends on leasing from mobile.de and null‑leasing.com: what customers are…
Join a hands‑on masterclass led by Dominik Heinrich (Senior Key Account Management — Leasing, mobile.de). We start with exclusive insights into the latest user data and trends on leasing from mobile.de and null‑leasing.com: what customers are actually searching for, which contract terms and mileages are most popular, which models attract the most interest, and which monthly rates are most requested. Use these data to better position your leasing offers and target the needs of your audience.
In the second part, 2–3 successful dealers share practical case studies: how they select the right vehicles for listings, which pricing strategies work, and how they structure initial contact to improve conversion. Hear firsthand how dealers market leasing effectively and which operational success factors make a real difference day to day.
Your benefit: actionable insights, best practices and immediately applicable ideas to boost your leasing business — plus the chance to discuss with experts and take away concrete measures for your own success.
Data, Digitalization & AI: The Data Hub as a Strategic Foundation for Automotive Retail
In the automotive industry, data determines efficiency, customer retention and innovative strength. A modern Data Hub connects systems, creates transparency, and enables smart processes as well as the targeted use of intelligent …
In the automotive industry, data determines efficiency, customer retention and innovative strength. A modern Data Hub connects systems, creates transparency, and enables smart processes as well as the targeted use of intelligent AI agents. This makes digital transformation and sustainable efficiency gains tangible.
Dr. Christian Stallkamp offers exclusive insights and answers practical questions such as:
What characterizes a modern Data Hub?
How can a Data Hub be successfully built and operated?
Which factors ensure the long-term success of a Data Hub?
How can the business case and ROI of a Data Hub be demonstrated?
Experience live how the Data Hub helps automotive retail excite customers through digitalization, efficiency and smart data solutions.
World Café - International Automotive Cross‑Border Workshop
A café-style setting where experts, entrepreneurs, and enthusiasts come together to have open and meaningful discussions about cross-border trading. With a focus on collaboration and knowledge-sharing, this informal atmosphere encourages …
A café-style setting where experts, entrepreneurs, and enthusiasts come together to have open and meaningful discussions about cross-border trading. With a focus on collaboration and knowledge-sharing, this informal atmosphere encourages candid conversations about opportunities, challenges, and strategies within the automotive industry. Topics at the round tables will include: the role of mobile.de in facilitating international dealer trade; transport & registration (logistics, import/export paperwork and security); EVs & diesel markets (transition, market opportunities); trucks & LCVs (digitalisation of commercial vehicle trade); and practical applications of AI to streamline and secure cross-border processes.
